Innovative Product and UX Designer with 10+ years of experience fostering growth and solving complex problems across healthcare, government, compliance, finance and more
✓UX/UI DESIGNER
✓ WEB & MOBILE
✓ DIGITAL DESIGN
01
Research and Discovery
Understanding project goals and client needs
User/stakeholder interviews, surveys, and analytics review. Competitor and market research. Personas and journey mapping. Defining goals, pain points and more.
02
Define and Ideate
Translate insights into clear problem statements
Define user stories or use cases, translate findings into a clear vision and brainstorm possible solutions. Align with product and engineering teams.
03
WIREFRAME and PROTOTYPE
Create blueprints for logical and intuitive experience
Bring the experience to life visually and interactively. Design an interface that’s both beautiful and functional. Wireframes, high-fidelity mockups. Design systems and component libraries, interactive prototype.
04
Testing and Iteration
Validate assumptions and refine based on feedback.
Usability testing (A/B tests, moderated sessions). Collect user and stakeholder feedback. Iterate and improve the design. Development Handoff and Implementation.
From data overload to clarity: clean, scalable design for enterprise compliance.
At Assent, I worked on AIMM, a compliance and supply chain management platform designed to help enterprise clients manage complex product and regulatory data. My role focused on creating user-friendly, scalable design solutions for a highly technical B2B product.
Top Deliverables
✓ Wireframes
✓ High-fidelity designs
✓ Increased usability
From data overload to clarity: clean, scalable design for enterprise compliance.
At Assent, I worked on AIMM, a compliance and supply chain management platform designed to help enterprise clients manage complex product and regulatory data. My role focused on creating user-friendly, scalable design solutions for a highly technical B2B product.
Top Deliverables
✓ Mobile app design
✓ Easy to use application
✓ User-led design
e-Commerce made easy
Lilla’s Donuts, a playful and vibrant local donut shop, wanted a website that captured the fun, indulgent, and colourful personality of their bran
Top Features
✓ e-Commerce website
✓ Mobile first design
✓ Digital assetsd
Hi, I am Vera
Self-motivated and adaptable, I thrive in fast-paced environments, bringing agility to learning new ways of thinking and delivering solutions that simplify workflows.
UX researcher and design
Blending UX research and design to create intuitive, evidence-driven experiences.
Digital and product designer
Digital and product designer turning ideas into seamless experiences.
45%
Reduced event entry time by 45% through creative problem-solving, user research, and streamlined workflows.
4.8*
Drove a 56% increase in overall user satisfaction, elevating the app’s rating in the App Store from 3.5 to 4.8 stars.
125%
Superior Improved website usability for a major client by 125% by creating clear user flows and focusing on what users need, while making sure the website concentrates on the client’s goals.
100%
Team-focused designer who communicates clearly and brings people together.
Area of Practice
01
Research
User/stakeholder interviews, surveys, and analytics review. Competitor and market research. Personas and journey mapping. Defining goals, pain points and more.
02
Defining and Clarifying
Define user stories or use cases, translate findings into a clear vision and brainstorm possible solutions. Align with product and engineering teams.
03
Wireframes and Prototype
Bring the experience to life visually and interactively design an interface that’s both beautiful and functional. Wireframes, high-fidelity mockups Design systems and component libraries, interactive prototype.
04
Testing & Iteration
Usability testing (A/B tests, moderated sessions). Collect user and stakeholder feedback. Iterate and improve the design. Development Handoff & Implementation
05
Product and UI Design
I design digital products that are intuitive, accessible, and built with purpose. From defining the problem to creating the final prototype, I focus on understanding users and aligning business goals with real human needs.
06
Communication
I value open collaboration, transparency, and teamwork. It’s not just about creating beautiful interfaces; it’s about building trust, fostering understanding, and delivering solutions that work for both users and the business.
Why work with me?
I’m an open-minded, self-motivated, and easygoing person who brings positive energy to every project. I love collaborating as part of a team just as much as I enjoy working independently, and I take pride in being both reliable and fun to work with.
What do I bring to the table?
What I bring to the table is a mix of creative design thinking and solid user research. I combine methods such as user interviews and usability testing with design tools like wireframing, prototyping, and A/B testing to transform insights into meaningful experiences. My approach blends empathy, strategy, and visual clarity to create designs that not only look good but truly work for people.
My Approach:
Making sure every design aligns with business goals, technical feasibility, and user needs, creating a balanced and practical solution that supports both the company’s objectives and a great user experience.
What do I do in my free time?
What is free time? I don’t have much. But when I do have time, I enjoy a variety of activities: paddling on my SUP, hiking with my dog, creating some art with epoxy, collecting rocks and gemstones, baking, Biking, and walking.
Have a project in mind? Let’s talk. Reach out and I’ll get back to you soon.